A Remarkably Effective Way to Attract Chinese-Speaking Customers
Marketing Support Services for Xiaohongshu (RED), China’s Leading Social Media Platform
Our experienced team—trusted for social media marketing across Asia and Europe—supports your business with tailored Chinese marketing strategies using Xiaohongshu (RED).
Do you have any of these concerns?
The Chinese market feels completely foreign—we don’t even know how to get started…
We don’t speak Chinese, so we can’t directly reach potential Chinese customers…
Without knowing the right marketing strategies for China, we’re afraid of wasting both time and budget…
Why Xiaohongshu (RED)?
With over 300 million users, Xiaohongshu (RED) is one of the largest social media platforms in China. Known for its photo- and video-based content, it’s often referred to as the “Chinese Instagram.” But RED is more than just a visual platform—it’s also one of China’s most influential review-based sites, setting it apart from other social networks.
Why is this “review-based” aspect so important?
Because in the Chinese market, consumers place far greater trust in user-generated reviews than in brand advertising. Decisions about what to buy, where to go, and what to do are often made only after thoroughly checking reviews.
As a result, the content shared on RED—especially user reviews—has a powerful impact on consumer behavior. A single post can spark nationwide popularity for a product or service. It’s no exaggeration to say, “Those who master RED, master the Chinese market.”
As both a leading social platform and a trusted review site, Xiaohongshu (RED) is an essential tool for anyone looking to reach Chinese consumers. If you’re not using RED, you’re missing one of the most powerful marketing channels in China today.
Why Choose Takpa?
Our staff includes experienced KOCs and KOLs who are actively engaged as influencers. You’ll be supported by a team of true social media professionals.
Our team includes native Chinese speakers fluent in Chinese, English, and Japanese, providing comprehensive support to help you expand into global markets—without the language barrier.
At Takpa, we believe in supporting as many businesses as possible. That’s why we offer cost-effective plans that still deliver real results and satisfaction.
Takpa is proud to be trusted by clients throughout the UK and Asia. You can place your business in our hands with complete confidence.
Social media management comes with hidden risks—such as account takeovers, policy violations, or even public backlash. At Takpa, we’ve built a robust system where social media experts and legal professionals work together to prevent such issues before they arise.
At Takpa, we always put our clients’ success first. We provide tailored, hands-on support to meet each client’s specific needs—building long-lasting partnerships based on trust and results.
Our Two Main Services
Xiaohongshu (RED) Influencer Marketing
From £500 /month
Plan Overview
Depending on the plan, we will introduce KOCs or KOLs (influencers) each month.
Expected Results
Drive buzz and shape trends through posts by influential KOCs and KOLs!
Case Example
By offering just two plates and 2 drinks, we invited selected KOCs and KOLs to post reviews.
Takpa handles everything—from selecting and contacting influencers, negotiating terms, issuing invitation vouchers, to following up on posts—so you don’t have to.
Xiaohongshu (RED) Account Management Services
From £500 /month
Plan Overview
Depending on the plan, we create and post 2 to 12 pieces of content per month.
Expected Results
Consistent, professional account management helps build a strong base of positive reviews.
Case Example
Our account management for a spa client resulted in a significant increase in booking inquiries.
Takpa’s team of experts, well-versed in RED’s strict content regulations and algorithms, handles account operations on your behalf.
What Our Clients Say
Owner, Drury Group
F&B / Influencer Marketing / Account Management
I cannot recommend Takpa highly enough!
Since entrusting Takpa with the management of my three cafés’ Xiaohongshu (RED) accounts, we’ve seen a significant increase in both visibility and engagement.
The impact of their marketing efforts through RED has been nothing short of remarkable. Thanks to Takpa’s deep expertise and creative approach, we’ve been able to effectively reach our target audience.
The Takpa team is highly professional, incredibly responsive, and truly understands the unique needs of my business.
If you’re looking to boost your brand presence on RED, Takpa is the team to trust!
Owner, Lumi Camden
F&B / Influencer Marketing / Account Management
The boost in sales was truly remarkable
As a business owner, I was initially skeptical about the impact of influencer marketing on a platform like Xiaohongshu (RED). But I can now confidently say the results far exceeded my expectations.
Takpa began by crafting a strategic content approach that genuinely resonated with our target audience. The influencers they selected didn’t just have large followings—they had highly engaged, trustworthy communities whose recommendations truly mattered.
The increase in sales was striking. Within just a few weeks of starting the service, our website traffic surged, and our revenue jumped by over 40% compared to the previous month. Customers even mentioned discovering us through RED.
Influencer campaigns on RED have significantly contributed to our business growth. If you’re looking to build your brand and drive sales, I strongly recommend working with Takpa.
How Our Service Works
Start by filling out our consultation form. A member of our team will get back to you promptly to schedule an online meeting.
We take the time to understand your goals, current challenges, and specific needs. Based on that, we’ll recommend the best approach for your business. We never push unnecessary services—we only propose what’s genuinely beneficial for you.
Once you decide to move forward, we’ll create a tailored strategy to guide your marketing efforts. This includes defining your positioning, targeting, and concrete actions aligned with your goals and budget.
With the strategy in place, we begin delivering fully customized services for your brand. Throughout the campaign, our team remains available to answer your questions and provide full support.
We provide regular performance reports and continuously improve our strategy based on data and results.
Frequently Asked Questions
What is Xiaohongshu (RED)?
Xiaohongshu (also known as RED) is one of China’s largest social media platforms, with over 300 million users. Often referred to as “China’s Instagram,” it combines visual content with a powerful review-based community focused on discovering high-quality global products and experiences.
Can I start the service mid-month?
Yes. You can start at any time. The contract runs for one month from the start date. For example, if you start on September 13, your first billing cycle runs through October 12.
How can I pay for the service?
Payments are accepted via bank transfer. Once your payment is confirmed, the service will begin.
Is there an initial setup fee?
Yes. For our Xiaohongshu (RED) account management service, we charge an initial setup and account creation fee of £100. This is necessary because each RED account can only be created on one mobile device, requiring special handling.
Will I need to do anything on my end?
Depending on your plan, some tasks may require your cooperation—such as preparing content materials or attending pre- and post-launch meetings. We’ll provide full guidance along the way.
Can I use both influencer marketing and account management together?
Absolutely. In fact, most of our clients use both services together for a more comprehensive and effective approach. This dual strategy helps maximize marketing impact.
