On August 22, 2025, Yuika Nakata, CEO of takpa, will serve as the speaker at a seminar on Xiaohongshu (RED) marketing in Niimi City, Okayama Prefecture.
Xiaohongshu (RED), a Chinese-born social media platform, has become one of the most influential tools among Gen Z Chinese travelers and consumers. Its strategic importance in inbound tourism marketing is so great that it is often said, “Those who master RED, master the Chinese market.”
This seminar will introduce practical methods that local governments and tourism-related businesses can implement immediately, with real-world case studies from both Japan and abroad.
The session is highly recommended for professionals in tourism, food and beverage, retail, and others interested in expanding their inbound strategies targeting the Chinese-speaking market.
Seminar Overview
Date: Friday, August 22, 2025
Time: 18:00–20:00 (Doors open at 17:30)
Venue: 5th Floor Conference Room, Niimi Chamber of Commerce and Industry
Target Audience: Tourism-related businesses and individuals interested in regional marketing
Participation Fee: Free (advance registration required)
Details and registration:
Niimi Chamber of Commerce Event Page
Ongoing Initiatives
Following the seminar, takpa will continue to provide social media consulting services to support tourism promotion in Niimi City. These include:
- Strategic support for content creation on RED (Xiaohongshu)
- Campaigns involving Chinese influencers to promote local tourism
- Social media training and operational advice for local businesses
We look forward to helping Niimi City share its rich nature, culture, and cuisine with a wider Chinese-speaking audience through social media.
