Boost Your New Client Bookings: 6 Powerful Online Marketing Strategies for Hair & Beauty Salons in London
Running a salon in the UK — especially in major cities like London — is highly competitive. With thousands of salons operating nationwide and a growing number of independents, standing out and attracting new clients requires a strong digital strategy.
In today’s mobile-first world, online visibility and social media presence are key. In this article, we’ll share six powerful digital marketing strategies to grow your salon’s clientele, including a cutting-edge approach using RED (Xiaohongshu) — a social platform increasingly popular among Chinese-speaking communities in the UK.
At takpa, we specialise in Instagram and RED marketing for salons and small businesses. Operating from both the UK and Japan, we tailor strategic campaigns for international audiences.
At takpa, we specialise in Instagram and RED marketing for salons and small businesses. Operating from both the UK and Japan, we tailor strategic campaigns for international audiences.
1. Optimise Your Google Business Profile
Your Google Business Profile (GBP) is often the first thing potential clients see. Keeping it up to date with your services, opening hours, price list, and photos helps improve your local search ranking and builds trust.
Encourage satisfied clients to leave reviews, and be sure to respond to them. This signals your professionalism and customer care.
2. Use Instagram, TikTok, Facebook, and X Strategically
A multi-platform approach is essential. Here’s how to make each platform work for you:
- Instagram: Great for showcasing transformations, interiors, and client reviews. Use Reels and targeted hashtags to reach your ideal audience.
- TikTok: Popular among younger clients. Short, fun, or educational videos (like styling tips) perform well.
- Facebook: Best for retaining existing clients. Share events, seasonal offers, and feedback.
- X (Twitter): Use for last-minute openings, flash deals, or quick updates.
Consistency and authenticity are key to building trust and visibility.
3. Enhance Your Website and Blog for SEO
Your website is your digital shopfront. Optimise it with keywords like “hair salon London” or “best balayage UK.” A regularly updated blog with styling advice, product recommendations, or staff profiles can help drive traffic and establish your expertise.
4. Increase Retention via Email or WhatsApp Campaigns
Encourage repeat bookings by staying in touch with past clients. Use platforms like Mailchimp or WhatsApp Business to send:
- Appointment reminders
- Loyalty offers
- Birthday discounts
- Last-minute slots
Well-timed communication builds long-term loyalty.
5. Leverage Review Platforms
In the UK, platforms like Treatwell, Fresha, and Google Reviews play a major role in salon discovery. Keep your listings accurate, respond to feedback, and upload high-quality photos to maximise visibility.
6. Tap into the Chinese-Speaking Market with RED (Xiaohongshu)
RED is a fast-growing Chinese platform used by students, tourists, and local residents in the UK. For salons, it offers a direct way to reach high-spending beauty customers through influencer collaborations and trusted reviews.
Real Results from RED Marketing:
“Using Redbook, I was able to attract a stable stream of new clients in just three months. I left my previous salon of 10 years to start my own, and although I was aware of Redbook’s potential, I didn’t expect such quick results. I started receiving 3–4 new bookings every week.
The influencers from takpa were professional, friendly, and responsive to our needs. Thanks to their support, I was able to see clear results quickly. I highly recommend this approach to any salon looking to boost their client base.”
Want to Expand Your Clientele?
Very few UK salons are currently using RED — making now the ideal time to gain a first-mover advantage. If your salon is based in the UK and you’d like to attract more Chinese-speaking clients, takpa can help.
Let us create a tailored marketing strategy for your salon.
