On August 22, 2025, Yuika Nakata, CEO of takpa, will serve as the speaker at a seminar on Xiaohongshu (RED) marketing in Niimi City, Okayama Prefecture. Xiaohongshu (RED), a Chinese-born social media platform, has become one of the most influential tools among Gen Z Chinese travelers and consumers. Its strategic importance in inbound tourism marketing is so great that it is often said, “Those who master RED, master the Chinese market.” This seminar will introduce practical methods that local governments…
